Introduction to communications with press and others through a hands-on workshop where we will quickly move from the abstract to each student’s individual plan. There will be a follow-up workshop at the end of the year when students are to attend the CriticalEarth-conference in Exeter, UK. In between the workshops in Vienna and Exeter individual projects will be discussed virtually.
Students involved in Critical Earth Project.
David Trads, journalist and author, associated with Niels Bohr Institute at the University of Copenhagen.
09:00-9:30 Introduction: Why is it important to communicate science to outside world? And: How does it help your career if you’re good at it?
09:30-10:30 What is a ‘good story’? And: How does a reporter want? And: Why are news criteria important to understand?
10:30-11:00 Definitions of different target groups. And: How to use target groups.
11:00-12:00 What is ‘your’ good story? And: how to reduce complexity and make scientific insights accessible to broader audiences.
12:45-13:45 Write a brief, popular blogpost. And: How to keep it simple! And: Learn to communicate your message quickly
14:00-15:00 How to improve a blogpost. And: How to maximize attention. And: Learn a few easy tools to express yourself in a simple, but precise manner.
15:00-15:30 Individual assignments & wrap-up.